Social Media + Website = Uniform Marketing Message
With the popularity of social media as a channel for promotion of products and services, the question arises as to whether there is still the need for a company website. The answer to this inquiry, per an article on forbes.com by Davia Teminis, is that websites are absolutely necessary. Without a website, the online marketing control would be given to social media, which is not wise. Social media is crucial in facilitating online marketing, but should be integrated as part of digital communications with the website the central focus. An effort that employs the combined benefits of a one or more websites with social media is the best mix of Internet marketing.
Organizations should use their websites as the center of their electronic portfolio, with social media as spokes, taking advantage of the various platforms dependent on the benefits and target audience. Social media and your website should work in a concentrated and uniform manner to promote your brand.
Facebook to help Supplement Awareness of a Website
Selecting the right cover photo on your Facebook page is critical, per Davia Teminis. The first image people see when visiting your page should grab their attention and make a lasting impression. A strong visually appealing, eye-catching, and relevant picture is needed in this important place on Facebook. Pictures are important in Facebook posts as well. People like to see visual content and will be more likely to share photos and videos.
I know from experience on promoting Facebook for the Houston School Restoration Committee (HSRC) that posts with photos did garner more “likes”. Recently I have not had the time to present compelling content. Two recent messages for the HSRC have been text only posts to send wishes for a nice day. One post received 1 “like” and another no response.
In contrast, some previous posts with very simple text that included photos were better received. A post with the words “Wildflowers blooming along roadside near Houston, Indiana” and several bright, colorful flower pictures received several “likes”.
Similarly, photos of pretty sunset by the school and the text “Breathtaking sky Thursday evening at school” obtained viewer attention.
A “Hello from Houston. Hope your Tuesday is great” message presented with a deer picture also garnered some “likes”. Being able to present compelling content and tell a story with pictures is a goal for websites and social media alike. The photos selected for promoting the HSRC are intended to present the peaceful and charming small town atmosphere of Houston, Indiana. We want to grab people’s attention and encourage the value of attending the Houston Fall Festival.
Critical to Obtain Permission from People in Photos Prior to Posting Online
It is very important to get approval from people in photos before you put their pictures online. It shows courtesy and respect to ask someone before putting their photo on the Web. Additionally, legal issues could arise if someone’s image is posted without permission.
It is also important to obtain permission to use pictures if you are not the photographer. That is one reason I have acquired an interest in photography. The majority of the photos I use for websites and social media are ones I have snapped. There is a lot to consider for social media promotion of websites, but it can be a lot of fun and well worth the effort.