Tag Archives: Blog

Facebook/Twitter for Website Marketing

Social Media Fantastic way to Promote a Website
Having a Website is a crucial part of promoting your organization, but does not serve much purpose if people are not aware of your site.  A book by Susan Sweeney named 101 Ways to Promote Your Website offers a wealth of information for website marketing, including discussion about the value of social media such as Facebook and Twitter for helping to spread the word about your site and organization’s goals.   Online social media is powerful tool getting stronger every day.

Facebook Helping to Preserve a Schoolhouse Built in 1910
An effort to preserve a schoolhouse in Houston, Indiana that is over 100 years old is a mission of the Houston School Restoration Committee (HSRC).  A company had offered to pay $1,000 for the rights to burn the school building for a movie. At that time the community decided to save the schoolhouse instead of destroying it.

  • I am thankful and proud that people from my hometown value history and appreciate what the Houston schoolhouse represents.
  • I recently joined the HSRC committee and have implemented a Website and Facebook for this cause.
  • I am glad I can use my technical skills and the opportunities of the Internet and social media to help this wonderful endeavor.

school-facebook Snapshot of cover of Facebook for the Houston School Restoration Committee

The Facebook page created May 7, 2015 currently has 102 “likes”. Pictures of the schoolhouse, monthly pitch-in dinners in the building, and items of local interest have provided content for some recent posts.

school-church-houston-2015-june Photo of the schoolhouse in Houston, Indiana demonstrates small town tranquility

Twitter offers Extensive Marketing Tools
Twitter is well-known social networking tool that is suitable for short messages. The posts, called “tweets”, have a limit of 140 characters. There are various programs to make using Twitter easier. TweetDeck helps keep track of data such as those on Twitter of interest to you, your followers, and who has mentioned or re-tweeted your comments. You can save time by scheduling your tweets in advance with HootSuite.

Twitter directing viewers to Facebook and Websites
Twitter can be used to draw attention to other social media and Websites. I used a Tweet on July 19, 2015 to encourage people to visit the newly formed Facebook page for the Houston School Restoration Committee. A link to the Website, houstonschoolrestorationcommittee.org, can be found in the About section on the Facebook to further promote details about this cause.

Tweeting with Technology to help Bluebird Conservation
 Tweets can be used to promote upcoming events for an organization and to encourage viewers to visit the Website. Twitter helps me promote non-profit causes, such as communicating the date for the next quarterly meeting for the Bluebirders of Wake County, North Carolina with encouragement to see the Website for more details. Similarly, information about the annual meeting for the North Carolina Bluebird Society and the Web URL is communicated via a Tweet.


Social Media requires Committment, Consistency, and Customization
An organization can benefit greatly by incorporating social media into their marketing strategy, but it requires a focused effort that is consistent and committed. Customizing content and the social media application for the target audience is critical to forming and maintaining relationships and user engagement, per an article by  Ginger Killian & Kristy McManus on science direct.com.

Social Media helps give Tiny Rural Town & Tiny Wildlife a Big Voice
Houston is a tiny village in a remote area near the Hoosier National Forest in Jackson County, Indiana. The effort to restore and maintain a schoolhouse  in this town built over a century ago is being assisted with tools of modern technology. Houston, Indiana is online!  Check out this charming place at HSRC’s Facebook.


Similarly, the plight of the Bluebird and ways to help are being communicated  by technology. The voices that are promoting causes for small organizations are given a much bigger chance of being heard with the extensive power of social media. Check out the NCBS Facebook page and website learn more about this sweet, precious bird.  Many ways you can help, such as becoming a member or volunteering as county coordinator, are listed on the site.

What type of information on a website or social media would motivate you to assist with volunteer work?  Would love to hear your thoughts on how we could improve the following non-profit websites to encourage more interest and volunteerism.  Thanks for your interest.