Social media is a big part of our current world and offers an abundance of marketing opportunities. Keeping up with a continuous evolution of social media can be challenging for marketers. Advances in technology continue to add more social media platforms and options. Consumer behavior of exploring new popular social media lead to a cycle of more platforms arising. Companies and entrepreneurs must consistently strategize to stay competitive in the online world. Internet Marketing expert Jayson DeMers gives some online marketing predictions for 2017 to include:
- Trend toward narrowing focus to one social media platform, getting away from an effort to manage several.
- Trending away from Twitter, as users are starting to look for content with more details.
- Social media will be leaning toward more inspirational and imaginative posts.
- Increased competition to cater to individual users.
Focusing only on one social media platform may help companies lower the cost of management. Smaller companies can more effectively compete with larger businesses. Facebook is the only social media being used for marketing for several businesses in the small town of Nashville, Indiana. Companies in this tourist area are using social media trends as guidelines for their social media. They clearly see value in Facebook for their only social media tool range from a book store, candy & tea store, flower & antique shop, to a golf course.
A couple of gift shops in Brown County, Indiana are relying on Facebook in lieu of a website for their online marketing presence.
- Madeline’s French Country Shop – Products include unique items such as wind chimes, hand made wood benches, and stones.
- Primitives Pinecones – Rustic & vintage decor, with focus on handmade products.
The art and history culture of this area is a perfect place to capture creative and inspirational content to use for social media marketing. The small town atmosphere of this tourist attraction offers businesses so much opportunity to customize the online presence for their viewers. A blog for the Brown County Convention & Visitors Bureau is an excellent example of showcasing online what this charming place has to offer in a very personalized manner.
The small businesses and non-profit organizations of Brown County have an edge on larger companies in regards to social media trends predicted in the upcoming year by DeMers. There is so much potential to find content catering to target markets all around. The scenic beauty, art, history, and fun & upbeat shops in this little town can be used for inspiration on social media in so many appealing ways.